Helping Small Businesses Do Good — Better
Small Actions Greater Good is a movement empowering small businesses, partners, and communities to make everyday good intentional, visible, and effective — so it strengthens their business as much as it strengthens their community.
Why this movement exists…
Responsibility Lost Its Roots
Social responsibility began with everyday businesses — owners who cared for their people and communities. As corporations grew, it evolved into Corporate Social Responsibility. Later, social enterprises emerged — companies built entirely around a cause.
In between, millions of small businesses kept doing good but were left out of the conversation and the resources to make it easier. Small Actions Greater Good exists to reclaim responsibility for Main Street and rebuild the support small businesses deserve.
Let's call it what it is…
Small Business Social Responsibility
Small Business Social Responsibility — or SBSR — isn’t new. It’s been recognized in research for years, but rarely in plain sight. Small businesses have always practiced social responsibility — they just haven’t had the language, visibility, or tools to describe it.
SBSR is about seeing what’s already there — the quiet decisions, community support, and values-based choices that make small businesses the backbone of social good — and learning how to make those efforts more intentional and effective.
You don’t need a department or a cause to make a difference — just intention. This movement helps recognize what already counts, refine it, and make it work better for everyone.
Small Business Social Responsibility (SBSR) is a commitment to contribute to social good by acting as or making changes to your business beyond your standard business operations — maximizing the benefits to both society and your business.
– as defined by Tanya Quinn, Founder of Small Actions Greater Good
The impact…
Doing Good and Doing Well Belong Together
When social responsibility is intentional, it strengthens both the business and the society it serves.
Inside the business, responsibility builds trust, pride, and stability. It strengthens relationships and creates a healthier foundation for growth. Beyond the business, those same actions contribute directly to stronger communities and indirectly to a stronger society — creating outcomes that reach further than any single effort.
And the best part? The more good you do, the more it can benefit your business when planned effectively — and the stronger your business becomes, the more good you can do next.
It’s not a straight line; it’s a circle — a continuous cycle of growth and good that fuels itself over time.
If you’d like to see how that connection works in practice, explore the research and real-world examples behind the business case for Small Business Social Responsibility.
The people behind the progress…
One Movement. Many Roles.
This movement brings together everyone who believes small businesses can be a force for lasting good. At the center are the small businesses whose everyday actions strengthen communities. Around them are the support businesses and community allies who help those actions grow, connect, and create lasting impact.
Together, they form a network of shared responsibility — different roles, one purpose — proving that doing good is most powerful when it’s done together.
Small Businesses
You’re the heart of the movement — the owners and teams whose choices keep communities thriving. Through everyday decisions, you show that doing good can be simple, effective, and part of how business is done.
Support Businesses
You’re the partners, vendors, and professionals who make it easier for small businesses to act responsibly. By offering tools, expertise, and intentional choices, you expand what’s possible and multiply the impact..
Community Allies
You’re the nonprofits, schools, chambers, and civic groups that connect business with community needs. Your collaboration turns local good into lasting change — linking opportunity with action.
The method…
From Ideas to Impact
Small Actions Greater Good isn’t only about awareness — it’s about action.
At the heart of the movement is the Small Actions Framework (SAF) — a practical approach that helps small businesses make social responsibility simple, intentional, and effective.
It’s designed for real business life — flexible enough to fit your day, structured enough to keep you moving forward, and focused on creating results that strengthen both your business and your community.
Because every movement needs a method — and this is how good ideas become lasting impact.
How you can get started…
Turning Awareness into Action
The Small Actions Greater Good movement exists to make social responsibility real — not just a value, but a practice. Once you understand what responsibility means for your business, the next step is to take action in ways that fit your size, capacity, and community.
Here’s how small businesses, partners, and allies bring this movement to life:
Take Small Actions
Start with something simple and meaningful. Every small step — from supporting your team to helping your community — adds up.
Build Partnerships
Collaboration multiplies impact. Work with other businesses and local organizations to share resources and create bigger change together.
Inspire Others
Your example matters. Share your story and show others what’s possible — because every story sparks another small action.
Join the movement…
Discover Where You Fit?
Every business has a role to play in creating a greater good. Whether you’re a small business owner, a support provider, or a community ally, the first step is understanding where you are now — and what’s possible next.
Take our free 3-minute Small Business Social Responsibility Assessment to see your current level of engagement, get tailored insights, and learn how to make your good intentional, visible, and effective.
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Speaking and events…
Inspire Action through Conversation
Small Actions Greater Good isn’t just a message — it’s a conversation that inspires action. Through keynotes, panels, and workshops, founder Tanya Quinn helps small business owners see social responsibility not as extra work, but as a smarter, more human way to do business. Each session leaves audiences ready to make their good intentional, visible, and effective.