About Small Actions Greater Good
A Social Responsibility Movement
Reclaiming Responsibility for Main Street
Small businesses have always been responsible for more than profit — hiring neighbors, supporting causes, and strengthening their communities.
But as corporations formalized Corporate Social Responsibility (CSR) and social enterprises built entire models around causes, the everyday good happening on Main Street faded from view.
Small Actions Greater Good exists to reclaim responsibility for small businesses — making the good they already do intentional, visible, and effective, so it strengthens both their businesses and their communities.
Why This Movement Exists
Social responsibility began with everyday businesses — owners who cared about their people and their communities. But over time, as corporate CSR gained attention and social enterprises became the trend, the story of small business impact disappeared from the spotlight.
Most resources now cater to large organizations or cause-based ventures. Meanwhile, millions of small businesses continue to drive community well-being every day — often without recognition, structure, or support.
Small Actions Greater Good changes that. We’re bringing responsibility back to where it began and providing the language, framework, and community that help small businesses make their everyday good purposeful and sustainable.
Because small businesses have always been the proof that doing good and doing well belong together.
How the Movement Began
Small Actions Greater Good didn’t begin as a plan — it began as a search.
After years working across corporate, nonprofit, and small business environments, founder Tanya Quinn saw social good in many forms — sometimes strategic, sometimes accidental, but always meaningful.
When Tanya started her own business and looked for tools to make social responsibility simple and intentional, she found almost nothing. The available resources pointed back to corporate systems or philanthropic models that didn’t fit small business reality.
That gap became the seed of a new approach — one that could make social responsibility practical, flexible, and effective for everyday business life.
What started as a toolkit evolved into a movement — connecting small businesses, support partners, and community allies who believe that when small businesses thrive, communities thrive.
“WHAT YOU DO MAKES A DIFFERENCE, AND YOU HAVE TO DECIDE WHAT KIND OF DIFFERENCE YOU WANT TO MAKE.” ~JANE GOODALL
Our Mission…
To make Small Business Social Responsibility simple, visible, and effective by equipping small businesses, support partners, and community allies with the education, resources, and framework they need to turn everyday good into lasting impact.
We exist to help small businesses make social responsibility a natural part of doing business — benefiting their companies, their communities, and the greater good together.
Our Values…
Open-Minded
We support one another in finding unique ways to contribute to the greater good — without judgment or preference. Every business can make a difference in its own meaningful way.
Education
We commit to continual learning and growth, staying current on social responsibility practices, research, and innovations that help us serve our businesses, employees, customers, communities, and world.
Contribution
We believe every business can find ways — small or large — to contribute to making the world better. Any action is better than no action.
Collective Power
We know that individual actions add up to collective impact. One plus one equals much more than two — because together, we form a movement that multiplies good.
Community
We believe that all endeavors become bigger, better, and stronger when shared with others. Connection creates courage, accountability, and inspiration.
Why It Matters Now
Customers and employees no longer expect social responsibility only from corporations — they expect it from every business they engage with.
Research shows most small businesses are already doing some form of social good — hiring locally, supporting causes, or caring for employees — but often without realizing it or maximizing the benefits.
Small Actions Greater Good exists to bridge that gap — helping small businesses make their good intentional, visible, and effective in ways that strengthen trust, loyalty, and community impact.
What the Movement Does
Small Actions Greater Good exists to make social responsibility practical, visible, and shared. We do this by combining education, connection, and recognition — turning everyday business actions into measurable community impact.
At the heart of the movement are five pillars that guide how we create change together:
Reclaim and Recognize
Put small businesses back in the story. Stop defining responsibility through corporate lenses and give them visible credit for the good they already do.
Educate & Myth-Bust
Clear the misconceptions that hold small business owners back. Social responsibility doesn’t require a department, a cause, or a big budget — just intention.
Connect & Convene
Unite small businesses, support providers, and community allies so no one acts alone. Collaboration multiplies impact and keeps responsibility sustainable.
Amplify & Normalize
Share honest, practical examples of what responsibility looks like in real life. Visibility turns isolated actions into a shared expectation of doing good well.
Advance the Evidence
Gather stories, examples, and research that define Small Business Social Responsibility as its own field — practical, proven, and powered by real small businesses.
Who Makes Up This Movement
The Small Actions Greater Good movement unites three groups working together to make social responsibility practical, visible, and shared:
Small Businesses – The heart of the movement. Owners and teams whose everyday decisions keep communities thriving and show that responsibility can be simple, effective, and authentic.
Support Businesses – Vendors, service providers, and professionals who equip small businesses with the tools, resources, and expertise to make responsible actions easier and more impactful.
Community Allies – Nonprofits, schools, civic groups, and local leaders who connect businesses with community needs, turning good intentions into meaningful, measurable outcomes.
Together, they form a network of shared responsibility — proving that meaningful change happens fastest when every role works together.
Small Business Social Responsibility Definition
A commitment to contribute to social good by acting as or making changes to your small business beyond your standard business operations. (as defined by Tanya Quinn, founder of Small Actions Greater Good.)
Contact Us To Learn More
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