Small Actions Greater Good Blog
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Improve Business Finances – Benefits of Social Responsibility, Part 5
As a Small Business Owner, would you like to improve your business finances? Social Responsibility can help, but first, let's address some misconceptions. The more I speak about Small Business Social Responsibility and interact with Small Business Owners, the more I...
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Improve Brand Awareness – Benefits of Social Responsibility, Part 4
Do you want to improve brand awareness for your Small Business? Before continuing, let's make sure that we are speaking the same language. For the context of this article, I'm using the Oxford dictionary definition of brand awareness = "extent to which consumers are...
Improve Employee Relationships – Benefits of Social Responsibility, Part 3
As a Small Business Owner, would you like to improve your employee relationships? Embracing Social Responsibility (i.e. doing more Social Good through your business) can help in five ways: Meet Employee Expectations Increase Employee Engagement Increase Employee...
Improve Customer Relationships – Benefits of Social Responsibility, Part 2
As a Small Business Owner, would you like to improve customer relationships? Embracing Social Responsibility (i.e. doing more GOOD through your business) can help in three ways: Increasing customer engagement. Improving customer retention Providing new opportunities...
Benefits of Social Responsibility – An Introduction
In my last blog, I talked about the two main motivators for why you, as a Small Business Owner, may want to embrace Social Responsibility. Because let’s be honest here for a few moments, Small Business Owners are BUSY. You are some of the hardest working individuals...
Why Should Businesses be Socially Responsible?
Do you want to do more good through your business (i.e. be socially responsible)? Or do you feel like you SHOULD do more good? Personally I hate "shoulds", don't you? But seriously, why should businesses be socially responsible? The answer won't be found in a study or...
Why Small Business Social Responsibility Deserves Its Own Identity (Part 2)
In Part 1 of this blog, Why Small Business Social Responsibility Deserves Its Own Identity, I shared my thoughts on where Small Businesses fit into the overall picture for Social Responsibility. As a quick recap, while doing research to create Small Actions Greater...
Why Small Business Social Responsibility Deserves Its Own Identity (Part 1)
Are you familiar with Corporate Social Responsibility? If I was to ask you to define Small Business Social Responsibility, could you? Probably not. Because as of 2019 when this blog was first written, I couldn't find a definition. And, that didn't make any sense. So,...
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What is your origin story? Learn about how I was inspired to create Small Actions Greater Good, a source of inspiration, resources, and strategic support for Small Business Owners who want to improve the world around them while also contributing to their business growth and profitability.
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